Monday, November 3, 2008

Choosing the Right Colors for your Sign

Colors are a very important tool in influencing brand identity. There is a psychological influence with colors that you should think about before choosing the colors for your business sign.

  • Black - Authority
  • Brown - Stability and Reliability
  • White - Innocence
  • Yellow - Happiness
  • Gold - Prestige
  • Gray - Traditional
  • Red - Urgency, Love, Power
  • Blue - Loyalty
  • Green - Money
  • Orange - Warmth
Different hues of the same color also have different psychological responses. Just try to create a feeling that relates to the products or services that you are trying to sell.

No comments: