Outdoor Advertising

Outdoor advertising uses many different marketing approaches which is good for many different companies because they can use the best method for them. Many companies can not get the best exposure when using outdoor advertising. As a result many companies choose not to invest in outdoor advertising. The fact of the matter is, there are so many different types of outdoor advertising that can be used.

Exposure is why people should want to use outdoor advertising for their professional needs. There are a large amount of people that are exposed to outdoor advertising compared to other types of advertising. Even compared to people that read the newspaper there are more people that are exposed to outdoor advertising.

There is also a more diverse options than other traditional marketing methods when you use outdoor advertising. You can use bumper stickers, signs, mobile ads on cars and these thing will constantly be exposed to your potential target market. Outdoor advertising is a great way to attract a lot of potential customers and should be used by all companies big our small.

Car Advertising

If you own a small business car advertising is a good way for starter companies to get there name recognized. Car advertising is like paying for a mobile billboard that advertises your products and services everywhere you drive. But you do not have to pay for a mobile billboard, you can just simply pay to put vinyl decals on your own car. There is one thing you should look out for when doing car advertising and that is your target market. If you are on a busy highway or a rural road the highway is going to have more potential customers on it. You want to try to drive your "mobile advertisement" in a suburban or city-like environment to attract more customers to your goods or services. Car advertising is a low cost way of reaching a large target market and can be used for mom and pop organization or a large corporation. If you are interested in getting some vinyl decals for your business check out www.customonlinesigns.com.

Logo Design

One of the most important business decisions somebody can make is choosing the correct logo design. A logo can help to make or break a company. Could you imagine how far Mcdonands would have gone without their famous golden arches. Many entrepreneurs make vital mistake by choosing there looking based on there personal likes or dislikes. When designing a logo you should keep the following factors in mind.

What is your business's mission, vision, and purpose?

What products and services do you deliver?

What makes your company different from the rest?

Who is your target audience.

And Lastly, Try to keep your logo simple.

Designing a Banner For Best Visibility

When you are designing a banner you must first decide what type of traffic will be seeing it. If people are driving by in cars you must design something that is large and easy to read. You must also pick a more basic type of font that can be easily read while driving by. You will also want basic, large graphics .

Some Examples of Uses for Drive By Banners

• House for Rent

• School Banners

• Rental Stores

The other type of banner that you would want to create would be for standing traffic. These banners are much more open to the type of things that you can add to them. You can use more fancy text and complex pictures and it can still easily be read.

Some Examples of Standing Traffic Banners

• Graduation Party

• Birthday Party

• Anniversary Party

Create your own custom banner at www.customonlinesigns.com

Installing car Decals

It is always good when installing decals to make sure they are lined up correctly. Having decals that are not straight do not leave a good impression, especially if they are on a company vehicle. Here are some general tips to make sure the decals go on correctly.

Block it out ahead of time. Take your decals and lay them flat our like you would on your vehicle. Take a height and width measurement of the whole area that will contain your decals.

Then you need to transfer the measurements. Use chalk to map out where the decal is going to be placed. Draw boxes where the actual letters are going to be.

Trace it out. Take the decals and place them inside the box. Trace out each decal and move to the next.

After the chalk lines are done, you can install the decals. Place the decal on the chalk tracing, and then wipe off the chalk.

Corrugated Sign Benifits

Corrugated signs use a light weight and cost effective plastic that is easily mounted.

Examples of Corrugated Sign Usage:

• Menu Boards

• Indoor Signs

• Temporary Signage

• Yard Signs

• Real Estate

Corrugated plastic is made of a double walled plastic sheet.

Corrugated Plastic can be mounted in many different ways.

• Suction Cups

• Velcro

• Sign Stands

• Stapels

Window Signs

A good way to maximize commercial space is using window signs on your storefront. Shops often use a large amount of glass on there storefront to signify that they are open to the public and these window can be used as an excellent promotional tool if signs are added to them.

Different ways you can use window signs

• Display products or services

• Promotions

• Product Endorsements

• Brand Building

Window Clings Vs. Window Signs

• Window Clings have no adhesive on them so it easy easy to change them without having sticky residue to clean up.

• Window Clings can be repositioned.

• Window Signs use more rich color variations so they attract customers more easily.

• Window Signs have better quality.

• Window Signs have better visibility.

Choosing the Right Colors for your Sign

Colors are a very important tool in influencing brand identity. There is a psychological influence with colors that you should think about before choosing the colors for your business sign.

• Black - Authority

• Brown - Stability and Reliability

• White - Innocence

• Yellow - Happiness

• Gold - Prestige

• Gray - Traditional

• Red - Urgency, Love, Power

• Blue - Loyalty

• Green - Money

• Orange - Warmth

Different hues of the same color also have different psychological responses. Just try to create a feeling that relates to the products or services that you are trying to sell.

Logo Design

Logos are created from three basic elements.

• Name - Verbiage of Logo

• Symbol - Shape or Visual

• Color - Emphasizes Symbol

There are seven different types of logos.

• Typographic - Logos that are only words.

• Geometric Typography - Brand is combined with geometrical shape.

• Initial Letter - Logo consists of initials.

• Pictorial - Similar to Typographic, but logo has stronger shape.

• Associative - Symbol that is directly associated with business core.

• Alusive - Logo that is indirectly associated with business core.

• Abstract - Logo that has abstract symbol.

Sign Design Tips

Graphic design is not all about artistic skill. Many different things from personal taste to raw talent can play a large role in the design. There are a few guidelines to follow, and even the lesser artistic types can come up with a excellent sign. We have custom design tools on our website where you can create an excellent sign following these guidelines.

• Choose colors that do not blend together. Try not to choose tone-on-tone variations because these will sacrifice readability. Try to use yellow/black, yellow/green, black/white or any similar combination. You can also choose white with any dark color.

• Choose the correct shape of the sign for better readability. If you are using long rows of text try to pick a more rectangular sign.

• Do not try to squeeze to much information onto a sign. Keep it short and to the point to give it better readability.

• Try to add graphics, colors, and borders to the sign to give it more of a professional look and feel.

• Make sure everything is aligned correctly.

Letter Size Distances

Choosing the correct size letters is very important when creating a sign.

These are the effective distances that you can see letters on a sign.

Letter Size Effective Distance

2" 20 feet

4" 40 feet

8" 80 feet

... so basically every inch increments another 10 feet on the effective distance.

4 Design Elements of Business Printing

Business printing includes thing like brochures, flyers, catalogs, and posters. These are all excellent ways of promoting your services and products for your business. There a 5 thing a business should pay attention to while designing these things.

Color Management

• Correct color management can enhance your company, product, and brand image.

Theme

• Your theme must be focused and directed.

Form

• Your design must have the correct size and shape.

Graphic Design

• The images texts and illustrations must always be associated with the design.

Brought to you by Custom Online Signs

Designing Business Cards

Generally, a first impression is the most important part in creating a good business to consumer relationship. Business cards are a great way to create a positive first impression in the consumers mind.

Good Design Tips

• The most effective cards use a large amount of blank space that gives it a clean look.

• Everything must be easy to read.

• Try to use standard fonts.

Signs , An Indispensable Small Business Marketing Tool

Advertising is a very large part of any business. Without advertising there is no way that customers can find out about the goods or services that your company offers. There are three main means of advertising which include TV, Radio, and Signs. There are many benefits to these three different types of advertising, but using signs is the most cost effective way of driving in new customers for small businesses. Signs can be made at a lower cost compared to TV and Radio and also can attract a more local market for small businesses. If you create a striking sign a place it in the right location it can be just as effective as putting out a local TV or Radio ad at a fraction of the price.

Putting Images on Vinyl Banners

When you add full color images to a banner it makes it have a less generic appearance. Putting a photograph on a banner is the best way to go about this. When you do add a full color photograph on a banner you have to keep a couple things in mind.

• You must use a high resolution images and keep it about 100 PPI (pixels per inch).

• It is a good idea to brighten the colors of you vinyl banner images.

• You should work in CMYK mode instead of RGB.

To create your own custom banner go to Custom Signs.

Making an Effective Banner

Making a effective banner is a very arduous task . Customers give you a simple message that they want laid out and the designer has to come up with a creative way of taking there basic message and turning it into a useful marketable product. The message must be readable and visually attractive. There are a few different steps you can take to create a attractive banner that will also attract customers.

• Use Compatible Fonts

• You should only use one style of font when creating a banner.

• Use Suitable Graphics

• Try not to use to many borders, clip art, and logos in your banner because this will make the chief message less effective.

• Use Good Color Combinations

• You must use colors that contrast well together like black and white or blue and yellow. Using the wrong colors can make a sign very difficult to read.