When you are designing a banner you must first decide what type of traffic will be seeing it. If people are driving by in cars you must design something that is large and easy to read. You must also pick a more basic type of font that can be easily read while driving by. You will also want basic, large graphics .
Some Examples of Uses for Drive By Banners
The other type of banner that you would want to create would be for standing traffic. These banners are much more open to the type of things that you can add to them. You can use more fancy text and complex pictures and it can still easily be read.
Some Examples of Standing Traffic Banners
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