Choosing the Right Colors for your Sign

Colors are a very important tool in influencing brand identity. There is a psychological influence with colors that you should think about before choosing the colors for your business sign.

• Black - Authority

• Brown - Stability and Reliability

• White - Innocence

• Yellow - Happiness

• Gold - Prestige

• Gray - Traditional

• Red - Urgency, Love, Power

• Blue - Loyalty

• Green - Money

• Orange - Warmth

Different hues of the same color also have different psychological responses. Just try to create a feeling that relates to the products or services that you are trying to sell.